Sanity Cares
From idea to public-health delivery under emergency constraints.
Sanity Cares was a compressed execution problem: design and deliver a compliant physical product into a healthcare system during a global supply shock. The hardest parts were not the idea; they were compliance, procurement, and manufacturing coordination across Irish and UK subcontractors.
Problem and constraints.
Urgent PPE shortage.
COVID-19 created a sudden need for protective equipment inside healthcare systems. The work required speed, but speed alone was not enough: the product had to be manufacturable, compliant, deliverable, and trusted.
Key constraints.
- Compliance and CE-marking.
- Procurement into a healthcare system.
- Subcontract manufacturing through Irish and UK partners.
- Logistics, packaging, and delivery reliability.
- Public-sector expectations during emergency conditions.
Role and evidence.

Real PPE product in use.
As co-founder, I coordinated product/design/compliance/manufacturing/logistics across a fast-moving supply chain. The public-safe proof is the delivered physical product and scale: €2.5m revenue and 1.625m CE-marked face shields delivered to Ireland’s HSE.
No private contracts, procurement documents, or compliance files are published here.
What this proves.
Next proof.
Typo shows multi-year operating execution; the AI Operating System case shows how I use agents as practical leverage.