COVID-19 · healthcare supply chain · compliance

Sanity Cares

From idea to public-health delivery under emergency constraints.

Sanity Cares was a compressed execution problem: design and deliver a compliant physical product into a healthcare system during a global supply shock. The hardest parts were not the idea; they were compliance, procurement, and manufacturing coordination across Irish and UK subcontractors.

01

Problem and constraints.

Urgent PPE shortage.

COVID-19 created a sudden need for protective equipment inside healthcare systems. The work required speed, but speed alone was not enough: the product had to be manufacturable, compliant, deliverable, and trusted.

Key constraints.

  • Compliance and CE-marking.
  • Procurement into a healthcare system.
  • Subcontract manufacturing through Irish and UK partners.
  • Logistics, packaging, and delivery reliability.
  • Public-sector expectations during emergency conditions.
02

Role and evidence.

Sanity Cares face shield worn with PPE
Product proof

Real PPE product in use.

As co-founder, I coordinated product/design/compliance/manufacturing/logistics across a fast-moving supply chain. The public-safe proof is the delivered physical product and scale: €2.5m revenue and 1.625m CE-marked face shields delivered to Ireland’s HSE.

No private contracts, procurement documents, or compliance files are published here.

03

What this proves.

Speed under pressureMove from ambiguity to delivered product without waiting for perfect information.
Regulated supply-chain executionCompliance, procurement, manufacturing, and delivery had to line up.
Partner coordinationExternal subcontractors were part of the operating system, not an afterthought.
Uncertainty toleranceThe context changed quickly; the execution rhythm had to adapt.

Next proof.

Typo shows multi-year operating execution; the AI Operating System case shows how I use agents as practical leverage.