Building a profitable multi-site coffee business from zero.
Typo is the clearest proof that I can move beyond analysis into physical execution. We bootstrapped the business ourselves, built a differentiated drive-thru coffee concept, expanded to three profitable locations, added a roastery and wholesale division, and created a team that now manages day-to-day operations independently. It’s also why my AI consulting is grounded: I build systems for businesses like this one.
Coffee is a daily habit, but it is also a crowded category. The challenge was to build a differentiated customer experience with enough speed, quality, pricing discipline, and brand consistency to win repeat behaviour.
Customer experience is not decoration; it becomes site design, product, speed, pricing, team habits, and repeat purchase.
Leases, fit-outs, suppliers, equipment, stock, labour, rush periods, cash flow, and quality have to work in the real world.
The business became stronger as the operating model became clearer: local retail → repeatable sites → roastery → wholesale.
Typo is where I pressure-test AI automation against a physical business — the unglamorous back-office work: reporting, supplier and wholesale admin, rotas, content and customer communication. No inflated numbers: when there are results worth publishing, they’ll appear here.
Sanity Cares shows crisis execution under healthcare supply-chain constraints; the Proof Index shows the full evidence map.